IT’S NOT HOW GOOD YOU ARE, IT’S HOW GOOD YOU WANT TO BE by Paul Arden
IT’S NOT HOW GOOD YOU ARE, IT’S HOW GOOD YOU WANT TO BE. by Paul Arden is a bite-size book that explores and defines generally held views about what makes you the same or different to others. Arden’s background is in advertising and it is within a framework of how to approach the creative process of advertising and clients that Arden explains the difference between individuals perception and capabilities. He also explores how to best approach challenges and communication in fresh and true way. The over-riding messages in this book are practical, authentic and evidence based.
The beauty of IT’S NOT HOW GOOD YOU ARE, IT’S HOW GOOD YOU WANT TO BE. is that can be read in 30 minutes and returned to time and again, every time you need a quick idea, bit of inspiration or motivation.
To order you copy click this link It’s Not How Good You Are, It’s How Good You Want to Be: The world’s best-selling book by Paul Arden
BACK OF THE BOOK BLURB:
“It’s Not How Good You Are… is a concise guide to making the most of yourself – a pocket ‘bible’ for the talented and timid to make the un-thinkable thinkable and the impossible possible.
After decades at the top of one of the world’s most competitive industries, Paul Arden offers insights into such diverse subjects as the value of being fired and why it’s often better to be wrong than to be right.
He gives original and logical answers to everyday questions. Much of it appears obvious when you read it, but aren’t all questions easy when you know the answers?
Whether you are a school leaver, self-employed or a managing director, this book is invaluable for everyone who aspires to succeed.”