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    ACTION ACTION ACTION – DO IT NOW!

    Do it now!

    W. Clement Stone, who built an insurance empire worth hundreds of millions dollars, would make all his employees recite the phrase, “Do it now!” again and again at the start of each workday. Whenever you feel the tendency towards laziness taking over and you remember something you should be doing, stop and say out loud, “Do it now! Do it now! Do it now!” I often set this text as my screen saver.

    There is a tremendous cost in putting things off because you will mentally revisit them again and again, which can add up to an enormous amount of wasted time. Thinking and planning are important, but action is far more important. You don”t get paid for your thoughts and plans — you only get paid for your results. When in doubt, act boldly, as if it were impossible to fail. In essence, it is.

    It is absolutely imperative that you develop the habit of making decisions as soon as possible. Try using a 60-second rule for almost every decision you have to make, no matter how big or important. Once you have all the data to make a decision, start a timer and give yourself only 60 seconds to make a firm decision. Flip a coin if you have to.

    Too often people delay making decisions when there is no advantage to be found in that delay. Usually delaying a decision will only have negative consequences, so even if you”re faced with ambiguity, just bite the bullet and make a decision. If it turns out to be the wrong one, you”ll know it soon enough.

    If you can speed up the pace of making decisions, you can spend the rest of your time on action.

    One study showed that the best managers in the world tend to have an extremely high intolerance for ambiguity. In other words, they are able to act boldly on partial and/or conflicting data. Many industries today have accelerated to such a rapid pace that by the time you have perfect data with which to make any decision, the opportunity is probably long gone. Where you have no data to fall back on, rely on your own personal experience and intuition. If a decision can be made right away, make the decision as soon as it comes up. If you can”t make a decision right away, set aside a time where you will consider the options and make the decision. Pour the bulk of your time into action, not deciding. The state of indecision is a major time waster. Don”t spend more than 60 seconds in that state if you can avoid it. Make a firm, immediate decision, and move from uncertainty to certainty to action. Let the world tell you when you”re wrong, and you”ll soon build enough experience to make accurate, intelligent decisions.

    Lydia ~ The Confidence Coach

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